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Social is any small business’s secret weapon. Not only does it enable you to connect with your audience, the powerful advertising features on social media platforms allow your brand to connect with new audiences. In the case of some platforms, like Instagram, you can even sell your product directly from the app!

Whether you’re an experienced social media marketer or just getting started, there’s always room to improve your digital marketing strategy. Platforms, trends, and algorithms are constantly changing and being updated, so it’s crucial that you keep your finger on the pulse of the latest developments. While there’s nothing wrong with making social media mistakes (don’t worry, everyone does it!) it’s vital you realise it when mistakes are made—and more importantly, know how to fix them.

Read on to find out what the top ten most common mistakes small businesses are making on social media, and how you can fix them.