The online world is a competitive one. If your small business in a small part of the world wants to compete to real estate on the SERPs with global competitors, a strong Local SEO strategy is essential.
Local SEO plays a different role to Organic SEO. You don’t need £1000s at your disposal or millions of links pointing to your site to be visible and relevant. All you need to do is understand the basics of Local SEO and apply a few simple strategies to cater to them.
#1. Verify your business Google+ Page.
Google is the go-to search engine, so much so it has become a verb. Therefore it is clear to see why it is important to ensure your business pages are linked and verified.
Linking your Google+ page with Google My Business allows SMEs to update their information across Google search, Maps and G+ seamlessly.
This allows a potential client or customer to find you with ease.
Local searches lead to more purchases than non-local searches and verifying your G+ page makes it possible for your business to monopolise the search results.
However, this is not a one off event. You will need to constantly monitor the Google My Business listing as anyone can make edits to the listing – including your competitors. So monitor on a weekly basis to ensure that there are no unwanted changes being made.
#2. Pay-per-click advertising
This is one of the important parts of small business success within the digital landscape. Pretty much every small business can benefit from implementing a PPC marketing strategy to build its web presence.
First you need to identify targeted and relevant keywords and you will also need to understand your intended target audience. This will allow you to develop a strategy that will drive the right types of leads.
If you are selling or marketing a product that is hard to find locally, PPC is the perfect platform to use to leverage and boost visibility.
PPC on mobile searches, dominates a larger screen space, so having paid adverts in place will give you the best chance of appearing in front of consumers at the right time.
If you combine PPC and social media you will effectively round out any small business paid advertising strategy.
#3. Host User-generated content
Google sees reviews as a major factor for ranking but more than anything reviews are for other users who see your business on the results page.
Peer-to-peer reviews have more gravitas as other users can see what it is actually like to use your services or purchase your goods.
Search engine spiders like content that is unique and frequently updated and this is where user reviews come in.
Content generated by users is often unique to the user and therefore different to generic content – thus giving those who land on your site or listing something that is useful and interesting to read.
It is therefore a safe bet to assume that more and more consumers will be searching for your business name and reviews.
#4. Optimise your images.
Local SEO optimisation is not just for text. Due to the enormity and diversity of search results it is important to optimise your images for search engines.
It all starts with the file name.
If your image is called image1234.jpg, it will get lost in the masses, never to be seen again. Therefore we have to remember that search engines cannot read images, and we have to essentially describe it to them. So the more descriptive and keyword led your image, the better the ranking.
If you are a small business starting out and are looking for a tailored local SEO strategy to suit your business needs, get in touch today and we can have a chat about your business and more.