6 Social Media Tips for SMEs

If you don’t know by now, social media is one of the most powerful tools that we have access to today. It enables us to stay connected with friends and families but it also allows us to follow our favourite brands and provide our opinion on these brands. We use social media to research, pass time and look for the latest trends and memes.

People are more likely to buy into a brand that has a strong following on social media that shows high engagement and positive reviews.

But social media is much more than a place where you can watch Funny cat videos or share the latest memes. For small businesses it can bring in more business, increase brand awareness and allows you to achieve your professional goals.

Combining rich media and high quality content, social media is proving to be the best way for businesses to connect with their audiences.

But never go into social media, guns blazing! There still needs to be a well thought out plan and strategy in order to success. Below are a few of our top tips to help you get the most our of social media for your business.

#1. Goals and Objectives.

Like any marketing plan, you will always need to figure out what your goals and objectives are for social media.

What are you wanting to achieve from using the platform? Are you wanting to just increase brand awareness or are you wanting to bring in new customers or increase sales? The possibilities are endless!

Always think about WHY you are starting something. Once you have thought of the way and how you can move onto tip number 2!

#2. Social Media ‘Audit’

Now you have your goals and objectives in mind, it’s time to think about which platforms best suit your business.

Truly sit down and think about your business, your intended target audience and what social media you would see yourself on.

For example: if your business, is selling visually appealing products, Instagram, Facebook and Pinterest would work well. If your business is dealing purely in Software-As-A-Service (SaaS), then LinkedIn and Twitter would be more beneficial.

Always think like your customers, and where you would want to find the information.

#3. Audience and Market Analysis

You have your goals and objectives and you now have your intended platforms, but who are you talking to?

Are you talking directly to an end user or are you targeting the upper management team: The “Purse-String” holders?

Before you start posting content, you need to understand what your audience wants or needs and what they like and dislike. This analysis will aid content development and will help you fine tune your targeting.

A few questions you need to ask in relation to your business are:

  • Where do they find the latest news?
  • What things are they reading or buying?
  • What are they talking about?

These questions will allow you to build a ‘persona’ – that ultimate customer that your business wants to talk to.

Careful research and planning is the key to success rather than posting everything out and hoping something works.

#4. Visual. Visual. Visual.

We all know that when we are scrolling mindlessly through our own personal newsfeeds, we will stop for posts that truly catch our eye. That video that autoplays, the colourful GIF, the latest meme.

These are all elements that will have an effect on your social media posts. Users are more likely to respond to visually appealing posts than a copy heavy post that drags on and on.

Try think of new ways to make user stop and think ‘Wow, that’s different. Let me investigate more.’ Stand out from the crowd.

#5. Focus on Quality.

We all know content is king in this day and age, but we are so inundated with content and data, that it all starts to blend into one. That is why high quality content will always outperform sub-par content.

Always choose content that is informative, unique and useful to your audience. If you are an agency that does purely graphic design for print media, there is no point in posting about the latest google update and its implications.

As the well known phrase goes: “Read the room”

#6. Automating Processes.

We all lead busy lives and in order to make social media a successful medium for your business you need to post regularly and provide some use to your audience. That is why the next few sub-points outline a few of our favourite tools that will make your lie easier.

  • Design: You definitely do not need the latest design software to create social graphics. Our go-to software is Canva. They have pre-sized drag and drop templates that make it super easy to create visually attractive graphics. They have just released Canva 2.0 Beta which now allows you to post direct to social media which will also help save time!
  • Content: Trying to stay on top of the latest news can get you down. From scrolling through Twitter to signing up to several Google Alerts, it can start to get very tedious. That is why we use BuzzSumo, which allows us to track certain topics with ease and see which influencers are talking about it but also if certain topics gain more engagement than others.
  • Tracking and Analysis: Remember with Social Media, you have to track and analyse what works and what doesn’t. We use Hootsuite for social media tracking and Google Analytics for campaign tracking. These tools are both incredibly quick and easy to use.

If you are looking to start social media for your business but are overwhelmed with where to start or what platforms even to use, get in touch and let’s have a chat about your business needs and we can help create the perfect plan for you.

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