6 Social Media Tips for SMEs
If you don’t know by now, social media is one of the most powerful tools that we have access to today. It enables us to stay connected with friends and families but …
6 Key Points for SMEs & Digital Marketing
You’ve taken the first step to starting your own business! You have a few clients from word of mouth and you have a simple website but no new clients are …
Reciprocal Links are now discounted by Google
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is has to change. Google now discounts all reciprocal links. The algorithm has been changed …
Search Engine Optimisation & the strategic use of images
When assessing page structure and layout, there is a subtle, yet strategic way to use images in search engine optimisation (beyond ALT tags) that improves your search rank while allowing you to integrate …
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Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, …
Absolute Links vs. Relative Links
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links …
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital …
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would …
Is Search Engine Submission Necessary?
No it isn’t. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page …
