fbpx

Focus on Doing what you do best and let us market your business using social media marketing

Brighton SEO April 2019 Roundup

Last Thursday & Friday was the bi-annual SEO Pilgrimage to the wonderful seaside town of Brighton and we went down for some training and to soak up all the best talks in the industry.

So, what was the key takeaway that we learnt. The internet is broken. We are not making websites for users.

Site speed was the theme of our training & many of the talks that we went to. We want to make the internet a better place for our clients & not contribute to the slowing down of the web.

When it comes to building websites & experiences, we need to know what users expect and how they browse. Are they starting their journey on a mobile device and moving to a desktop or vice versa? The faster your site – the better the conversions (sometimes up to 20% improvements!)

Did you know that best practice for loading time on a website is 3 seconds? Did you know that no industry is hitting that benchmark! Technology industry sites have the slowest average site speed at 6.8 seconds! This almost seems ironic!

Rachel Costello Speed & Performance Optimisation BrightonSEO

But how do we give the user the perception of speed – if our site is slow? A huge theme across a majority of talks & our training was PRIORITISE THE ABOVE THE FOLD content! That is everything that will appear on your user’s screen before the scroll down. Make sure that content loads & is usable before they have to scroll down and then lazy load the rest of the page.

Great you say but my website is still slow. Images. Check your images. Are they fully optimised & compressed? Where are they being hosted? How many requests are being sent for your multitude of images? Are images being loaded according to user device?

These are all questions you need to be asking your Dev team. We need to unite with the developers and start having conversations on how to improve speed & just user journeys on sites.

SEO & Developers are no longer siloed, we need to be one happy family that works together! We need each other to make the internet a better place for users!

Another huge thing that came through was LINKING! Backlinks are always a huge topic of conversation at BrightonSEO, but Christoph Cemper spoke about improving rankings using Internal Links.

Christoph Cemper Internal Linking BrightonSEO

You probably at this point are very confused, as, how does that make your brand more credible. Internal links are often very overlooked.

Combing your network, subdomain & Internal links allow for:

  • Much better keyword targeting
  • Much faster testing
  • More aggressive use of ‘money keywords’

External links bring the power and the trust to your site, but internal linking keeps your users on your site! We need to change our mindset & action! Simple changes of changing brand phrases (product names etc) into ‘money phrases’ is giving more purpose and more of a call-to-action to links, therefore prompting users to click on them and move through your site.

Don’t always follow the crowd, what may work for your competitors, may not work for you. So, remember to always TEST!

Another massive topic that had everyone talking was Google E-A-T! Yes, those updates that started in August 2018 and saw everyone’s traffic decrease dramatically. These updates have been causing pain in every SEOs life, but Lily Ray gave an insightful talk on how to leverage E-A-T for SEO Success.

Her comparison websites for various industries showed that users (and Google) are wanting more quality websites in their SERPs, they are not wanting websites that spam the user & give false information. Here are 5 key takeaways from her talk:

  1. Improve your online reputation
  2. Do not overwhelm your users with ads or popups
  3. Always include an About Us Page with authors if you have a blog
  4. Make sure you cite credible sources (no Wikipedia is not one)
  5. Make sure any YMYL (Your Money, Your Life) content is supported by scientific or accredited evidence.

Ensuring your website provides an authentic journey & does not spam the user, Google will rank your site higher!

These are our top takeaways from BrightonSEO and we will be working incredibly hard to implement our learnings in a bid to make the internet a better place for all users!

Until next time BrightonSEO! (September 2019)

Want to know more about any of these topics? Give our experts a call and we can see how these will help your business grow in 2019!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Leave a Comment

Your email address will not be published. Required fields are marked *

2

0

Avoid The Burnout . . . Burnout is a key topic in recent days with 1 in 6 workers experiencing a #mentalhealth problem in any given week! How do you cope with #stress or do you just try keep busy to ignore it? . . . . . . #WorkLifeWeek #MentalHealthAwareness #AgencyLife #entrepreneur #smallbusiness #Stress #digitalmarketing

2

0

#TuesdayThoughts . . . When thinking about your brand what comes to mind? Do you stand out against your competitors or are your blending in? Set your brand apart with a tailored #digital strategy that includes #socialmedia, #SEO & #webdesign.What are you waiting for? Click the #linkinbio and get in touch today . . . . . . #agencylife #smallbusiness #digitalmarketing #strategy #ashfordkent #entrepreneur #branding #socialmedia #contentmarketing

9

1

#MondayMotivation . . . It should not be a balancing act to try manage work & life. This #WorkLifeWeek we will be looking at why it is important for employers and employees to manage expectations and stopping those from reaching burnout.How do you avoid work burnout? . . . . . . . #worklifeweek #worklifebalance #agencylife #mentalhealth #mentalhealthawareness #digitalmarketing #socialmedia #smallbusiness #entrepreneur

4

0

#MondayMotivation . . . There is only 99 days until the end of the year! Where has 2019 gone? So we are asking, now that we are in double figures, what are your goals to smash the end of the year? How will you change in Q4? Will you land a new client or will you focus on making your business offering stronger?Let us know in the comments below! . . . . . . . . . . #mondaymotivation #agencylife #smallbusiness #entrepreneur #digitalmarketing #agencykent #smallbusiness #AshfordKent

7

0

#SmallBusinessTips . . . . Is your #GoogleBusiness listing the best it can be? Do you update it if something happens? Do you advertise specials or post photos? Most #smallbusinesses don't understand the importance of these listings and often think of it as the last minute thing - almost like every other listing post on directory websites.Not sure where to start or if your listing is effective? Get in touch with our amazing team & we can help take your #GMB listing from zero to hero & watch your local area start finding your business instead of your competitors! 👆👆👆👆 Click the Link! 👆👆👆👆 . . . . . . . . . . . #thursdaythoughts #smallbusinessadvice #smallbusinessowner #google #seo #searchengineoptimization #entrepreneur #digitalmarketing #webdeveloper #agencylife #developers #socialmedia

6

0

#ThursdayThoughts . . . #coding, #computerscience - it's all just for nerds who enjoy sitting in dark rooms right? Well in recent years, the rise in data science, computer programming and app development - a qualification or skills in any #STEM subject makes you one of the coolest people (and most in demand) people out there! As university students head back for either their first year or final year, what are your thoughts on #STEM? Do you wish you had studied something like this back when you did uni? Or are you learning new skills now as the #digitalrevolution evolves? Let us know your thoughts below . . . . . . . . . . . . . #Smallbusiness #womenintech #technicalseo #stem #digitalmarketing #agencyinkent #seo #coding #htmlcssphp #developers #engineers

9

0

It's Friday. We have all been there. The motivation starts to lag during the day & your ever-growing list seems to get more tasks added to it and nothing disappears! This #fightprocrastinationday we will be sharing our top tips to remain productive & smash that to-do list even if it is a Friday!Watch our #stories throughout the day to find our tips! 👆👆👆 . . . . . . . . . #socialmedia #awareness #productivity #freelancer #entrepreneur #smallbusiness #lists #bulletjournal #digitalmarketing

5

0

#TuesdayThoughts . . You put all the work in & #Google is still not playing fair. This quote from Wendy Piersall says it all - unless people love visiting you then Google won't even look at your direction.What do you think? Let us know in the comments below 👇👇👇👇 . . . . . . . . #marketingquotes #instaquotes #smallbusiness #agencylife #meme #ashford #kentdigitalagency

5

0

Do you think #branding is important? . . . Most #smallbusinesses don't think about branding holistically - instead they think branding is just a logo and colours. In fact it is so much more. It is the whole customer experience - from your #socialmedia to your #website, even your #customerservice!! Click the #linkinbio to read more about why having a strong branding strategy is important! 👆👆👆👆 . . . . . . . . . . . #blog #branding #design #smallbusiness #tuesdaythoughts #digitalmarketing #ashfordkent #ashforddigitalagency #agencylife #webdesign

Contact Us

  • Suite 31 Letraset Building
  • Wotton Road Kingsnorth Industrial Estate
  • Ashford Kent TN23 6LN
  • 01233-222239

Latest News


Important
This site makes use of cookies which may contain tracking information about visitors. By continuing to browse this site you agree to our use of cookies.

Scroll to Top