Bite into bigger profits with your own online ordering app

Bite into bigger profits with your own online ordering app

People may be sheltering at home, but they still need to eat. Did you know that UK delivery orders skyrocketed by almost 400% in the last few months of 2020? (In case you were wondering, that extra zero is not a typo!)

If you own a restaurant, coffee shop or takeaway and you aren’t taking orders online, now is the time to remedy that. The good news is, there’s a simple solution – one that will allow you to keep your kitchen open, your customers safe and satisfied, and your business going. We’re talking about a custom online food ordering app, freshly made just for you.

The best thing about having your own online ordering app? You don’t have to rely on third-party delivery partners, who can charge as much as 30% commission on your sales. A custom app, on the other hand, is quick to build, easy to manage and it allows you to keep your profits for your business.

Here are 5 excellent reasons to get your own food service app:

  1. Be at your customers’ fingertips

The fact that we’re all glued to our phone screens these days isn’t exactly news. It’s where we get our entertainment, stay connected to friends and, most importantly, it’s where we shop – including for food. According to news website Business of Apps, food delivery revenue in the UK rose from around £3.4 billion in 2019 to £4.2 billion in 2020. You can also get a slice of that big money by investing in a custom app that works on any device.  

  1. Save on third-party fees

Have you ever tried one of the third-party food delivery apps, only to find out that you didn’t actually make as much as you thought you would? That’s because third parties tend to charge a substantial commission on any meal or drink ordered through their platform. As we mentioned, this can range up to 30% of your revenue. During a time when profit margins are already thin, you don’t need another company eating into them!

  1. Take your brand into your own hands

If something goes wrong with an order on a third-party delivery app, a customer is 35% more likely to blame the restaurant than the delivery partner.

Running your own ordering and delivery platform allows you to take greater control of the experience. You can make sure that the food arrives hot and is delivered with a smile.

Adding a unique element to the process – say, putting your delivery drivers in shirts and bowties – will also stick in your customers’ minds and hopefully make them keep on ordering.

  1. Your app works your way

If your business can’t bear the cost of setting up its own delivery service, an online ordering app can still be a valuable asset. You can always customise the app to your restaurant’s capabilities.

You could, for example, opt for click and collect services. These appeal to a wide range of customers such as those who are on the move, short on time, or just don’t want to be put under the pressure of making a food selection and getting in their order face-to-face.

You can also build a function into your app that enables table service ordering in your pub or restaurant. This reduces your reliance on printed menus, streamlines customer service, and helps you keep customers happy even when you’re short-staffed.

  1. Keep people safe

One of the greatest advantages of online ordering is that you can minimise person-to-person contact to keep your customers and staff safe.

Plus, since customers will be enjoying your food at home, you also save time and money by not having to serve them. There’s also a lot less washing up to be done!

Get your custom online ordering app now

So, are you tired of having to pay eye-watering fees for third-party delivery services? Are you ready to start delivering your customers a more delicious online ordering experience?

Webtex can help you with that! We will work with you to create a custom app just for your restaurant, coffee shop or takeaway so that you can start capitalising on online ordering while there’s huge demand for it.  

Get in touch with us now.

#Futureproof Your Business Today

Click here to learn more about our app development service
Content may be king, but it can be a royal pain getting it right

Content may be king, but it can be a royal pain getting it right

We’ve been living through a digital revolution for the past three decades. Over that time, we’ve learnt a massive amount about digital marketing fairly quickly, but one of the first lessons we learnt still rings true: Content is King.

Content marketing is defined as a strategic marketing approach with an emphasis on the creation and distribution of valuable, relevant and consistent content. Common goals include capturing an audience and driving customer action. Content can come in many forms, from the humble email to the ambitious podcast series. You’ll also find blogs, social media posts, videos, infographics, e-books and many other formats in-between.

While few will dispute that content is the keystone of all marketing, it can be tricky knowing how to make content marketing deliver maximum value for your business. In fact, less than 40% of those who use this approach have a clearly defined strategy.

Read on to find out how you can tap content’s true potential to put your small business on the map and increase customer engagement.

 

How content marketing rewards your business

The first and most important benefit of content marketing is discoverability, or how easy it is to find your business via a search engine. Google loves to see websites being regularly updated with new content and keywords, so keeping your content fresh means your website will be more likely to appear near the top of a search results page and get more attention from potential customers.

The second benefit of content marketing is that it can be used to build trust with customers. This is done by providing helpful information about a topic. When you publish authoritative, well-produced content, you are showing your potential customers that you are an expert in your field.

For these and other reasons, 70% of marketers are actively investing in content marketing.

 

5 Ways to use content marketing

The beauty of content marketing is that there are endless topics and angles to be explored. Here are a few approaches you can try.

  1. Build awareness:
    As a passionate business owner, we’re certain that you could talk about your products and services for hours on end. So, start there! Just be sure to make the content relevant to your customers’ needs, so they see the value of your offering from their point of view. As digital marketing pioneer, Ann Handley, famously said: “Make your customers the hero of your stories.”

  2. Lead the conversation:
    In a whitepaper or podcast series, you can take a thought leadership approach to build credibility and deliver value. Gather together the best and brightest in your industry to discuss industry trends, make predictions for the year ahead or provide innovative solutions to your target market’s pain points.

  3. Share your values and purpose:
    Today’s customers are increasingly values based. Did you know that 71% of customers prefer buying from companies that share similar values? Talking about a cause your business cares deeply about will help you to connect with customers on an emotional level and earn their trust.

  4. Showcase unique features:
    In a blog post or a video, you have more space and time to really show off the unique features of your products and services. You can even create individual pieces of content that delve deeper into the finer details of what you’re offering. Again, be customer-centric and explain how your solutions add tangible value.

  5. Inject personality:
    Creating content is also a great opportunity to reveal the personality of your brand. Whether you’re a quirky young company or an established traditional business, you can reinforce those qualities through your content. Consumers have so many choices at their fingertips these days (thanks to the internet and mobile phones) that it’s essential for businesses to show personality traits which they can identify with or trust.

It's a battle royale for customers’ attention. We can help

As more and more businesses hone their content marketing skills, it’s increasingly difficult to attract and hold your audience’s attention. If you feel it’s time to refine your content or rethink your content marketing strategy, Webtex Limited can help. We’ll guide your business through the ins and outs of content marketing with our expert knowledge and skills, helping you share content with your customers that’s useful, inspiring and memorable.  

Get in touch to chat about your content marketing needs today.

Digital customer touchpoints: More than a crisis survival mechanism

Digital customer touchpoints: More than a crisis survival mechanism

Reaching and serving your customers online and on their mobiles, where it’s safe and convenient, is a long-term success strategy.   

The COVID-19 crisis has transformed the way that customers buy products and access services  across business sectors. Digital touchpoints such as mobile apps and e-commerce platforms have made it possible for customers to buy the things they need, order dinner, send gifts, manage their finances and much more from the convenience and safety of home.

The OECD reports that in the UK, e-commerce’s share in retail rose sharply during the pandemic. This was already growing steadily, from 17.3% to 20.3% between Q1 2018 and Q1 2020; and then shot up to 31.3% between the Q1 and Q2 of 2020.

Another notable trend in this space has been the increased adoption of digital and low-touch activities by people who had never used these channels before the pandemic. For instance, a study by McKinsey found that first-time users were responsible for more than 50% of the increase in online grocery shopping and curb-side collection from restaurants, among other activities.

By stepping up their reliance on – and confidence in – digital channels in this way, customers have allowed companies to stay in business in spite of shelter-at-home measures and contact restrictions. It is vital, however, not to view the shift to digital as a short-term survival mechanism or stop-gap measure to get your business through the crisis.

In 2021 and beyond, customers are likely to maintain the momentum to digital, as they look for safer and more convenient channels for engaging with businesses and accessing goods and services. Going forward, customers expect to be offered more digital touchpoints from the brands they know and trust, as well as the new brands they’re reaching out to. 

What does this mean for your business?

In a nutshell: the shift to digital you perhaps imagined for the future, now needs to become a reality.

If you want to remain relevant and stay in business, let alone build a competitive advantage, you need to offer your customers the choice of virtual shopping and service channels, such as a branded mobile app, an online store and more.

These are safe options during times when people want to avoid travelling to restaurants, grocery stores and other crowded establishments. They are also attractive options for customers who value convenience.  

When you think about it, taking advantage of the strong demand for digital channels now will allow you to expand your customer base and boost sales. And if you make your virtual customer experiences exceptional, you’ll be in an excellent position to earn customers’ loyalty and advocacy – so that digital becomes a successful long-term growth strategy for your business.

Building digital touchpoints is easier than you may think

The good news is that, thanks to the proliferation of readily accessible technologies and digital skills available today, developing digital channels such as apps and websites is easier and more affordable than you may think.

If you’re looking to meet your market’s expectations and remain relevant with a branded mobile app or online shop, the team at Webtex Limited offers custom solutions that are built around your needs, timeline, budget and, most importantly, your customers’ expectations. 

The pandemic has created an upswing in digital adoption among customers and highlighted the value of offering customers safer, contactless services as a long-term retention and growth strategy. If you’re ready to take advantage of the opportunity – and critical need – to offer your customers user-friendly digital touchpoints today, get in touch to discuss your requirements.

Don’t just see this as a matter of survival, but rather an opportunity to delight customers, build a competitive advantage and future-proof your business. 

Discover More Here

Adapt your business for a Post-Covid world with our Digital Customer Touchpoint services
How The Hospitality Industry Can Survive and Thrive In The Pandemic

How The Hospitality Industry Can Survive and Thrive In The Pandemic

In the wake of COVID-19, few industries were hit harder than the hospitality industry. Due to restrictions and stay-at-home orders, the audience for spaces like bars or restaurants has declined significantly. In some areas, there has been a more than 50% decrease in footfall traffic to these spaces. With this sudden change, business owners in the industry are struggling to be able to reach their audience in a safe way. Since the pandemic has shown no intention of leaving any time soon, it is up to businesses to adapt and reclaim customers. In this article, we will discuss how the hospitality industry can survive and thrive despite this change.

Finding Innovation at Every Turn

Adaptation is at the base of every major survival plan. In business, innovation is how we adapt. In order for businesses to thrive while faced with restrictions, innovation must be a key focus. When the pandemic first broke out, spending at restaurants and pubs decreased by 96% in some areas. It is important to note that spending in this way did not decrease completely. People were still spending, but those sales went to businesses that were able to adapt to meet customer needs immediately.

The COVID-19 pandemic has brought about a new era for the world. No one was truly prepared for this, and few business owners had plans in place for this kind of outcome. However, business owners quickly started making changes. A company that is innovative about policies and serving customers right now will be the one that gets the sales. The world is changing and the hospitality industry must change with it.

Engaging Customers Directly

Customer engagement is a core focus of the hospitality industry—and the industry has done this well. Unfortunately, the changes brought on by COVID-19 have also influenced how easy it is to engage customers. Before, physical engagement was an opportunity. Now, you need a new way to interact with your audience. The key to this is personalized engagement, and the best way to do this is through mobile apps and social media.

Personalized engagement is a growing concept that every business must lean on. It involves being able to speak to the needs of your customer on an individual level, but it doesn’t have to be one-on-one. In a recent study, it was determined that 66% of customers believe that companies should be able to understand their needs.

Personalized engagement can be a really effective way to reach your customers. Posting ads at the right time or leaning on push notifications can really help you to provide the right engagement. Drizly, a popular delivery app for adult beverages, routinely sends out a push notification every Friday evening. Why? They know that their audience is looking to unwind and that Drizly can be the solution.

Embracing Contactless Interactions

Given the risks associated with the ongoing pandemic, there is a need to reduce face-to-face interactions. Offering your customers the opportunity to leverage this can do a lot for increasing comfort levels. More importantly, it will make your business more easily able to stay within regulations.

Contactless deliveries are the gold standard for delivery services right now. These deliveries allow customers to interact with your business and have items delivered in a much safer way. Fortunately, they aren’t only effective for deliveries. Restaurants and hotels around the world have offered users the opportunity to order from their table rather than interact with a server. Giving your customers the ability to set their comfort level can make them much happier with your service.

Making It Easy For Customers To Say “Yes”

Right now, your customers are in an unusual place. Mental health has taken a large hit on a global level because of COVID-19. People are dealing with a lot, which means you need to make choosing your business as easy as possible. No one wants to struggle to choose a coffee shop to order from when they are already facing difficult decisions in their lives.

It is not a secret that customers are always seeking out convenience. Offering conveniences is what the hospitality industry has always relied on. Now, it is even more crucial. A customer will be more likely to order from a restaurant through an app than if they have to call. They will be more likely to choose a restaurant that offers delivery in addition to pick-up orders. Find the needs of your customers and make it as easy to work with you as possible. A well-timed discount code can really go a long way

Reducing Third-Party Costs

In an attempt to meet their audience, many restaurants and coffee shops have leaned on third-party providers for sales. While this does offer access to a great audience, it also comes at a cost. When you partner with third-party companies like DoorDash and GrubHub, you lose money to them. Third-party services charge commissions, which can really hurt when you have already lost sales.

The best way to reduce third-party costs is to use your own platform. Using a custom app to process orders from customers can offer significant savings over time. Even better, it enables you to completely control how you interact with your customers. It makes it possible for you to offer rewards, send out discounts, and receive payment directly. A recent study even revealed that 54% of food delivery platform users open the app with a specific restaurant in mind. Offering your own app allows you to adapt to their needs in real-time without the frustration of third-party ordering.

Final Thoughts

In order for the hospitality industry to thrive during the global pandemic, businesses need modern solutions. Technology is a proven tool that empowers businesses to safely interact with customers during uncertain times. If you would like to be able to reach your customers and offer easy sales through a branded mobile app, the team at Webtex Limited offers completely custom solutions.

Cut Out Third-Party Apps

Get in touch & reach your customers directly via our branded apps
Infographic: Content Worth Sharing

Infographic: Content Worth Sharing

We all know that content marketing is the name of the game for businesses large and small. They say “Content is King” but how does a small business create enough good content to reach their marketing goals?

Download our free Infographic to learn more:

How to Prep for a More Productive 2021

How to Prep for a More Productive 2021

2020 came and threw us curve ball after curve ball, but we all adapted to a life online, a life where our commutes went from hours to minutes. Back in March 2020, the novelty of working from home full-time wore off quite quickly towards the end of 2020 and most craved that human interaction and to get back to the office.

However, as we head into 2021, it looks as though working from home might be here to stay for now. So how can we maintain positivity as well as continued productivity?

Here are a few tools that we have been using over the course of 2020 and how they have helped us become a closer team even though we are spread out across the UK & abroad

1. Slack

We tried many platforms from Google hangouts, to Facebook Workplace, even WhatsApp, none seemed to provide that collaboration that being in person provides. Slack has provided our team with the opportunity to collaborate on projects as well as provide input into tasks in a seamless way.

We have dedicated channels for projects, campaigns, divisions and we are working more collaboratively than ever before!

Even though we are apart, we are working together and becoming more of a team in the digital space.

2. Trello

Trello is one tool that I have been using for over 5 years, it is one tool that I can put all my personal tasks in and shuffle them around the board to provide a personal project management overview.

As a team we are using it to provide an overview of what projects are being worked on – at what stage it is at and if it is going to meet its deadline. This also integrates with Slack so we can get notifications when someone has tagged us in a task or when a task is due.

3. JIRA

Similar to Trello, JIRA is another project management tool that allows us to create tickets for our developers and designers so we can ensure that work for development gets funneled into their workflow and deadlines are met.

Again, this integrates seamlessly into Slack so we are all aware of tickets created and job codes so we can work together to meet deadlines

4. Zoom

2020 saw the rise of online meeting tool Zoom in both a personal and professional capacity. We use Zoom for our weekly catch ups, as it allows us to be together and talk things out rather than just relying on email.

This way we know what each of us is working on and if anyone needs help with some tasks that are bogging them down.

5. Microsoft 365

We recently moved from G-Suite to Microsoft 365 and it has provided endless collaboration in terms of document management & feedback, (it also integrates with Slack!!).

Using OneDrive and uploading documents direct from desktop to OneDrive to allow for real-time collaboration with teammates has been a lifesaver instead of emailing documents and then trying to find the right version. (We were also not affected by the recent Google Downtime)

Microsoft 365 prides itself as a collaboration tool for the online world, providing both an online and offline solution which makes it a versatile tool for working from home in 2021.

6. Clockify

If you work serving clients and need to monitor hours, Clockify is a great tool to track hours for multiple clients and projects. There are also extensions for Chrome and iMac so you can track your hours straight from a browser or desktop which makes it easier to log times on a daily basis.

7. Canva

For quick and simple graphics, and GIFs we use Canva (our main graphics are created using Creative Cloud). The simple to use design tool helps us create quick graphics which can be shared directly from the platform via social or email for feedback.

These are just a few of our tools that we utilise to maintain a productive workday whilst we work at home. What are you go to tools? We would love to hear your thoughts on how you use them to be productive whilst working from home.

Wondering how to have a Productive 2021?

Get in touch with us today so we can help your business grow into a productivity machine in 2021