Pay Per Click
If you notice the ads that appear before the search results on Google and other search engines, then you’ll have an idea about what PPC advertising is.
Pay-per-click advertising is a digital marketing model in which targeted adverts are created based on keywords or search term. They appear only on the search engine results pages but allow small businesses to get their pages to the top of search results immediately. This is independent from SEO, which boosts ranking using organic methodologies.
The Benefits of PPC Advertising
What small to medium businesses often complain about is the speed with which they go up the ranks. This is one problem a PPC campaign addresses. One of the benefits is that it drives immediate results. With a single ad, you can reach thousands of users in just a short period of time.
Another benefit is that the results are easily measurable. You can easily track which ads, keywords or placements are driving the most (and least) returns to your business. You can also install conversion tracking into your campaign to monitor the number of conversions you’re generating. These metrics are important when making future decisions for your business.
One important advantage of a PPC campaign is that it isn’t dependent on SEO or Google algorithm updates. Unlike organic SEO strategies, Pay-Per-Click advertising is more of a numbers game. What you should be looking at when assessing your campaigns is the money you’re spending and the returns you’re receiving.
At Webtex Limited, we have a team of PPC advertising experts who can take your business to greater heights.
Talk to us and we’ll work on a tailored strategy just for you.