Local SEO

In the past, when looking around for a good place to eat, people would walk around the area for a while until they found what they were looking for. Or they would check out a place recommended through word of mouth. Today, all the information you need is right at your fingertips. With just a few clicks or swipes, you can find a long list of restaurants nearby, along with their menu and complete price list.

With SEO, your business can be found in an instant. Search engine optimisation (SEO) is the process of gaining traffic and climbing up the ranks on search engines through various digital marketing strategies.

Rome wasn’t built in a day, the same way your SEO strategies won’t get you to the top of Google overnight. But, through a powerful SEO campaign that suits your needs, you’re on your way there.

The Need for Local SEO

SEO begins with a search on Google. The main difference between an organic search and a local search is that a local search has a geographical component. This means the user searches for a specific product, service or industry together with a targeted location. For example:

  • With SEO, you can:
  • target your local audience and reach potential customers at the same time
  • increase website traffic
  • boost sales
  • build brand awareness and trust online

Organic vs Local SEO

SEO begins with a search on Google. The main difference between an organic search and a local search is that a local search has a geographical component. This means the user searches for a specific product, service or industry together with a targeted location. For example:

rubbish removal service (Organic SEO) vs. rubbish removal service kent (Local SEO)

The links that appear when you search ‘rubbish removal service kent’ at the top of Google’s first page are the localised results. The links that follow are organic results.

Turn your website into a lead-generating tool for your business. Get in touch with Webtex Limited today.