fbpx

Focus on Doing what you do best and let us market your business using social media marketing

Why You Need a Strong Branding Strategy

When it comes to branding, it is so much more than a logo or some other graphic element. Simply put, branding is the customer experience. It is the logo, the website, the social media channels, it is how you talk to customers and your tone of voice in content. It is everything and more.

Small businesses, when starting out, often do not put much thought into creating an all-encompassing experience. Instead they work on one element at a time and wonder why it does not work in the end.

In a digital age, brands need to become less intimidating and more human-centric. As marketers or business owners, we often forget the human element of customers and thus create brands that treat customers as ‘fodder.’

Times are a-changing, small business owner. We need to start creating brands that behave like humans – are approachable and likeable but also show an element of vulnerability.

The following points highlight why you need a strong branding strategy & how it will work for you.

#1. Branding Promotes Recognition.

Apple.
Nike.
Microsoft.

These are all brands that you recognise. They are familiar. Having a brand that is consistent & easy to recognise means that people will feel more at ease when doing business with you.

If your brand has several variations of logos across your website, social media and emails, how does that make you look? Customers will be confused who is contacting them but also feel like they are dealing with an amateur.

Tip one:
Go do an audit of all your sites, marketing collateral and social media – is the branding consistent across all platforms? Is the brand name the same for social handles? This is the first step in ensuring consistency in your branding.

Sony SLR camera with no lens attached and Samsung smartphone lying face down

#2. Branding sets you apart from the competition.

Remember the good ol’ days, when you set up a business, went around your local area, spoke to friends and family & your business thrived? Now is not those days anymore.

In a digital age, we are now competing on a truly global scale and your brand needs to stand out from the crowd. You may think that you are the best, but there may be someone off-shore who can do it for a fraction of the price?

Tip two:
Research who would be your competitors on an international market? Think about what areas you would target (dream list) and research companies in those areas, what are they doing? When you search do they appear first? Make a list of keywords that bring up these competitors and look at their branding strategy – how does it make you feel?

#3. Your branding tells people about your DNA

When you set up your business, it wasn’t a spur of the moment thing. You thought about it. You were passionate about an idea and saw an opportunity.

Your full brand experience, from look and feel to tone of voice tells customers your story & what type of company you are.

Tip three:
What’s your story? Do you have a compelling back story? Do people know what type of company you are by just reading your content or liking your social posts. Go through your content, your website and social media and see if there is a consistent story flowing through your content. Do you talk to big or small companies? Is your tone abrupt or friendly? Narrowing this down will help your business create a solid narrative

#4. Your branding provides motivation & direction for your staff

Building a team spirit is more than just doing a few team outings or gatherings, it is instilling the brand values on them so that they live and breathe the brand and values. This will then allow customers to see how passionate your team are about the brand & decide that working with you is the way forward.

Lady using laptop with a cup of coffee and glass of water besides it

#5. A strong brand generates referrals.

Have you come across a brand that you just love and have to tell everyone about? Yes? Then why don’t you do that with your brand? People love to tell each other about brands they love – it is the traditional Word of Mouth Marketing.

But a strong brand website strategy, like having a backlink strategy is critical to generating referrals or viral traffic.

Tip four:
Think about websites you would like to be connected to. Start creating links to these websites, reach out to them and try get guest articles on these websites (as long as they are relevant to your brand & niche) – linking to & from these websites will show Search Engines that you are a credible source and should appear higher up in the results

#6. A strong brand helps customers know what to expect

There is nothing worse than stumbling across a brand on Facebook, clicking through to their website and noticing that they are very different, and you wonder if you are even on the same company. When customers discover this – they drop off very quickly and do not return.

A brand that is consistent across all platforms and is clear cut, puts the customer at ease because they know exactly what to expect each & every time.

#7. A brand represents You and Your promise to your customer.

Your brand is so much more than a logo & website, it is an extension of yourself and your team. What do customers say about you when you in conversation? Are they courteous of your customer service or do they dread working with you? How does your team talk with your customers? Are they passionate or do they just tick boxes?

Taking pride in the brand values is something that will take your branding strategy to new heights

Pen lying on notepad with iphone placed next to it

Branding is building on a strong idea…an idea that you can hold on to, can commit to and can deliver on. Marketers need to step away from being the intimidating, unobtainable brand that customers cannot approach – brands need to become community figures that instil conversation rather than stop it.

If you are wondering where to begin on how to take your brand from elements to community – get in touch with our experts & we can have a chat on how to take things further!

Leave a Comment

Your email address will not be published. Required fields are marked *

2

0

Avoid The Burnout . . . Burnout is a key topic in recent days with 1 in 6 workers experiencing a #mentalhealth problem in any given week! How do you cope with #stress or do you just try keep busy to ignore it? . . . . . . #WorkLifeWeek #MentalHealthAwareness #AgencyLife #entrepreneur #smallbusiness #Stress #digitalmarketing

2

0

#TuesdayThoughts . . . When thinking about your brand what comes to mind? Do you stand out against your competitors or are your blending in? Set your brand apart with a tailored #digital strategy that includes #socialmedia, #SEO & #webdesign.What are you waiting for? Click the #linkinbio and get in touch today . . . . . . #agencylife #smallbusiness #digitalmarketing #strategy #ashfordkent #entrepreneur #branding #socialmedia #contentmarketing

9

1

#MondayMotivation . . . It should not be a balancing act to try manage work & life. This #WorkLifeWeek we will be looking at why it is important for employers and employees to manage expectations and stopping those from reaching burnout.How do you avoid work burnout? . . . . . . . #worklifeweek #worklifebalance #agencylife #mentalhealth #mentalhealthawareness #digitalmarketing #socialmedia #smallbusiness #entrepreneur

4

0

#MondayMotivation . . . There is only 99 days until the end of the year! Where has 2019 gone? So we are asking, now that we are in double figures, what are your goals to smash the end of the year? How will you change in Q4? Will you land a new client or will you focus on making your business offering stronger?Let us know in the comments below! . . . . . . . . . . #mondaymotivation #agencylife #smallbusiness #entrepreneur #digitalmarketing #agencykent #smallbusiness #AshfordKent

7

0

#SmallBusinessTips . . . . Is your #GoogleBusiness listing the best it can be? Do you update it if something happens? Do you advertise specials or post photos? Most #smallbusinesses don't understand the importance of these listings and often think of it as the last minute thing - almost like every other listing post on directory websites.Not sure where to start or if your listing is effective? Get in touch with our amazing team & we can help take your #GMB listing from zero to hero & watch your local area start finding your business instead of your competitors! 👆👆👆👆 Click the Link! 👆👆👆👆 . . . . . . . . . . . #thursdaythoughts #smallbusinessadvice #smallbusinessowner #google #seo #searchengineoptimization #entrepreneur #digitalmarketing #webdeveloper #agencylife #developers #socialmedia

6

0

#ThursdayThoughts . . . #coding, #computerscience - it's all just for nerds who enjoy sitting in dark rooms right? Well in recent years, the rise in data science, computer programming and app development - a qualification or skills in any #STEM subject makes you one of the coolest people (and most in demand) people out there! As university students head back for either their first year or final year, what are your thoughts on #STEM? Do you wish you had studied something like this back when you did uni? Or are you learning new skills now as the #digitalrevolution evolves? Let us know your thoughts below . . . . . . . . . . . . . #Smallbusiness #womenintech #technicalseo #stem #digitalmarketing #agencyinkent #seo #coding #htmlcssphp #developers #engineers

9

0

It's Friday. We have all been there. The motivation starts to lag during the day & your ever-growing list seems to get more tasks added to it and nothing disappears! This #fightprocrastinationday we will be sharing our top tips to remain productive & smash that to-do list even if it is a Friday!Watch our #stories throughout the day to find our tips! 👆👆👆 . . . . . . . . . #socialmedia #awareness #productivity #freelancer #entrepreneur #smallbusiness #lists #bulletjournal #digitalmarketing

5

0

#TuesdayThoughts . . You put all the work in & #Google is still not playing fair. This quote from Wendy Piersall says it all - unless people love visiting you then Google won't even look at your direction.What do you think? Let us know in the comments below 👇👇👇👇 . . . . . . . . #marketingquotes #instaquotes #smallbusiness #agencylife #meme #ashford #kentdigitalagency

5

0

Do you think #branding is important? . . . Most #smallbusinesses don't think about branding holistically - instead they think branding is just a logo and colours. In fact it is so much more. It is the whole customer experience - from your #socialmedia to your #website, even your #customerservice!! Click the #linkinbio to read more about why having a strong branding strategy is important! 👆👆👆👆 . . . . . . . . . . . #blog #branding #design #smallbusiness #tuesdaythoughts #digitalmarketing #ashfordkent #ashforddigitalagency #agencylife #webdesign

Contact Us

  • Suite 31 Letraset Building
  • Wotton Road Kingsnorth Industrial Estate
  • Ashford Kent TN23 6LN
  • 01233-222239

Latest News

Scroll to Top