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In today’s fast-paced digital world, people no longer want to sit through long videos that take up their valuable time. Just look at a platform like TikTok, which has become famous for hosting bite-sized videos that are easy to consume (and share) while on the go.

Why are videos getting so short? The answer is simple—people simply don’t have much time on their hands. Between their busy lives and the superfast pace of the internet and social media, if you can’t capture people’s attention within five seconds, they’re going to simply scroll away from your content.
If you’re a business owner or marketer who wants to harness the power of short videos to drive web traffic and boost sales, it’s time to say goodbye to long videos and try your hand at short-form content.

Whether it’s a quick five-second piece or a more in-depth three-minute video, adapting the way you create content will help supercharge your business and give you the positive results you’ve been searching for.