Using Hashtags to grow your business

Using Hashtags to grow your business

Even if you’ve never used one before, you’ve seen hashtags on social media. They’re the words in a post, each beginning with the # sign. They help people that see a Tweet, Instagram post, or Pinterest image to search out more content related to that word or phrase.

While it’s simple enough to feature hashtags in your content, it needs a lot of research and time to do it well. During this article, we’ll outline the benefits of using hashtags to draw in new followers and – of course – increase your profits

What is a Hashtag?

Let’s begin with the fundamentals. A hashtag may be a word or phrase that follows the # sign on social media. The goal of a hashtag in its simplest form is for people that have an interest in your business and content to search for you.

Hashtags are big business. There are Community hashtags that will happen week in week out and year after year. For instance, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006!

Hashtags can also be associated with topics or events. For instance, if you’re somebody who owns a landscaping business, you would possibly follow these hashtags:

  1. #Landscaping
  2. #Lawn
  3. #Lawncare
  4. #PropertyMaintenance
  5. #GroundsMaintenance

We additionally saw examples of lawn care and landscaping companies jumping on community hashtags like #SpringAhead as spring is when plenty of people get the urge to sort our gardens in time for summer BBQs and games.

Tips for Finding Relevant Hashtags

One of the top benefits of using hashtags is selecting the correct hashtags to reach your target market. It may be tempting to throw 10 hashtags onto each post, however you’ll do better with well-researched hashtags that are relevant to your business.

Let’s begin with Twitter. When you log into your Twitter account, you’ll see, to the right of your feed, the Trending Topics. This is where you can see what is trending in your area but you can also use the search bar to search for terms that may be relevant to your business.

There are some tools you’ll be able to use to analysis hashtags additionally. These include

A free tool that use can use to find hashtags for Twitter and Instagram

Allows you to manage your social media and helps you find hashtags that are relevant to your business with its ‘Streams’ feature

Is free to use and can help find trending topics that you can use in your business Tweets and Instagram posts

We suggest setting time aside to research hashtags. If you discover somebody that you think may be a decent business association that has used a relevant hashtag, follow them. You will be able to connect with them during a means that helps each of you.

Tips for Using Hashtags

What should you do with the hashtags that turn up in your research? Here are some of the suggestions

  • Find people that is also able to assist you market your merchandise. For instance, say you create custom cake toppers, and you notice a local baker posting photos of wedding cakes with the hashtag “CakeTopper. You send them a DM and ask if you’ll be able to send them a sample topper and – if they find it irresistible – they’ll feature it in one among their posts and use identical hashtag.
  • Look for trending hashtags and discover a way to create them relevant to your business. For instance, if there’s a vacation coming, you’ll be able to use vacation hashtags to sell your merchandise for gifts or to be used at vacation gatherings.
  • Combine hashtags to expand your audience. Maybe you’ve got a brand new service or a brand new product to your lineup. Increasing your hashtag vocabulary will assist you get your social media content ahead of a brand-new audience.
  • Create a custom hashtag for your business. We’d advise against using this concept at first. In several cases, making a brand-new hashtag is also the equivalent of screaming into the void. However, you’ll be able to come back to it & come up with a unforgettable hashtag that helps you differentiate yourself from competitors!

A word to the wise about using hashtags. A lot of big companies have made huge missteps when trying to capitalize on trending hashtags. An Insider article from 2019 highlighted a list of Instagram influencers who promoted themselves using 9/11 hashtags.

Please do not copy them.

Examples of Effective Hashtag Use

Let’s inspect several examples of effective hashtag use. The first is from Kentucky Fried Chicken, that jumped on the #NationalFriedChickenDay train to market its meals. Though they’re a national chain, any regional store that served fried chicken may do the same. Keep your eye out for relevant tags that are trending across the country and use them to your advantage.

An example of a complete that did a good job of making its own hashtag came from Charmin, who launched the #TweetFromTheSeat campaign. The campaign was helped by the fact that Charmin may be a national brand, however the injection of humour into there social media posts may be a good way to urge individuals to listen to your content.

Finally, let’s inspect a hashtag fail that illustrates why it’s thus vital to analyse any “new” hashtag before you are trying it. Once Burger King launched its new low-fat spud, it used a #WTFF hashtag that was meant to face for “What the French Fry.” What they didn’t understand was that #WTFF was already a hashtag – and people 2 Fs stood for various styles of a word that you simply will in all probability guess.

The takeaway is that hashtag selling is extraordinarily helpful for small businesses if you are doing your analysis, opt for hashtags thoughtfully, and don’t try and shoehorn your content into a hashtag once it isn’t acceptable or relevant.

Now, get out there and begin hashtagging

Apple’s Privacy Update – What it means for you

Apple’s Privacy Update – What it means for you

Many iPhone users would’ve woken up this week to the most talked about iOS update in many years – iOS 14.5! Apart from being a privacy first update, what does it mean for your business and will you be able to work around it?

Essentially, the App Tracking Transparency (ATT) framework with iOS 14.5 will shut off a stream of data that app developers, measurement companies, and advertisers have used to link user behaviour across apps and mobile websites – a move that could change the face of the digital ad industry.

The Identifier for Advertisers (IDFA) will be switched off and users will need to grant apps explicit permission to access it. With many apps being updated to allow in-app prompts asking users to track their activity – there will no doubt be a low opt-in rate.

This will be a major blow to targeted advertising which is crucial to the business models of online content such as Facebook, Google, and many news outlets.

Smaller companies that rely on targeted advertising to reach customers and mobile measurement providers which collect and organise app data would like to find it harder, something that Facebook has been talking about with their recent campaign against Apple.

“Digital Adverting Reimagined”

One thing with this update is that Apple is re-imaging the role that advertising plays within its ecosystem by allowing the company to control a users’ app experience and content curation more tightly. On the flip side, it will also allow Apple to push the adoption of its own targeted advertising solution.

While ATT might be the most impactful change to the digital advertising ecosystem, more restrictions around user privacy are in the making, with private click measurement and the end of third-party cookies in Google Chrome, alongside government regulations such as GDPR, all these point to a new privacy-centric era on the horizon.

However, this approach presents a clear problem for advertisers who rely on targeted advertising, and that will make it much harder to create meaningful links between user behaviour across apps and mobile websites in the iOS ecosystem.

These changes will effectively roll back some of the innovations that have been made possible through digitisation, but how can businesses adapt to these new privacy-focused updates?

1. Embrace Privacy Methodologies

When privacy policy changes, many see it as a added expense to invest in new infrastructure, but view it as an opportunity to invest in new and innovative technologies which complies with new legislation.

2. Gimmicks and Workarounds are not a viable solution

As they say – short-term investment leads to longer-term rewards. Investing in gimmicks that find loopholes or workarounds will not help you in the long term, so instead invest in solutions that deliver long term value in the future of digital advertising

3. Transition advertising away from user-centric models

As we enter this privacy-first era, start looking at advertising in a more holistic way. Look at the variations in ad spend and revenue over time to attribute efficiency to channel-specific ad campaigns. This methodology was used by marketers prior to the data influx, so going back to these will help your brand in the long run.

4. Deepen your Understanding of your audience and rely LESS on niche products

Cannot stress this point enough!  Products and services that will feel the impact the most in the loss of identifier-based targeting will be those who target super niche product areas that depend on high rates of monetisation. To understand who you are targeting you need to create personas for your potential buyers or clients and the community they operate in.

Knowing your audience will help you create content and ads that will resonate

“Right Person, Right Time, Right Message”

5. Get Creative

Advertisers should focus on content that resonates with their audience. This will take some adjustment and, in some instances, will not replace the efficiency lost in digital advertising, but it can help you reach the most relevant segment of an audience by penetrating through generic or non-descript advertising from competitors.

Privacy-first is only just beginning, and companies will need to start embracing and innovating on digital platforms to continue to stand out. Getting to grips with your product and your audience will help you create content that is meaningful and relevant.

Need some help in refining your content or digital strategy to remain relevant in a privacy-first world?

Get in touch today with our expert team to learn more about how we can help you
Bite into bigger profits with your own online ordering app

Bite into bigger profits with your own online ordering app

People may be sheltering at home, but they still need to eat. Did you know that UK delivery orders skyrocketed by almost 400% in the last few months of 2020? (In case you were wondering, that extra zero is not a typo!)

If you own a restaurant, coffee shop or takeaway and you aren’t taking orders online, now is the time to remedy that. The good news is, there’s a simple solution – one that will allow you to keep your kitchen open, your customers safe and satisfied, and your business going. We’re talking about a custom online food ordering app, freshly made just for you.

The best thing about having your own online ordering app? You don’t have to rely on third-party delivery partners, who can charge as much as 30% commission on your sales. A custom app, on the other hand, is quick to build, easy to manage and it allows you to keep your profits for your business.

Here are 5 excellent reasons to get your own food service app:

  1. Be at your customers’ fingertips

The fact that we’re all glued to our phone screens these days isn’t exactly news. It’s where we get our entertainment, stay connected to friends and, most importantly, it’s where we shop – including for food. According to news website Business of Apps, food delivery revenue in the UK rose from around £3.4 billion in 2019 to £4.2 billion in 2020. You can also get a slice of that big money by investing in a custom app that works on any device.  

  1. Save on third-party fees

Have you ever tried one of the third-party food delivery apps, only to find out that you didn’t actually make as much as you thought you would? That’s because third parties tend to charge a substantial commission on any meal or drink ordered through their platform. As we mentioned, this can range up to 30% of your revenue. During a time when profit margins are already thin, you don’t need another company eating into them!

  1. Take your brand into your own hands

If something goes wrong with an order on a third-party delivery app, a customer is 35% more likely to blame the restaurant than the delivery partner.

Running your own ordering and delivery platform allows you to take greater control of the experience. You can make sure that the food arrives hot and is delivered with a smile.

Adding a unique element to the process – say, putting your delivery drivers in shirts and bowties – will also stick in your customers’ minds and hopefully make them keep on ordering.

  1. Your app works your way

If your business can’t bear the cost of setting up its own delivery service, an online ordering app can still be a valuable asset. You can always customise the app to your restaurant’s capabilities.

You could, for example, opt for click and collect services. These appeal to a wide range of customers such as those who are on the move, short on time, or just don’t want to be put under the pressure of making a food selection and getting in their order face-to-face.

You can also build a function into your app that enables table service ordering in your pub or restaurant. This reduces your reliance on printed menus, streamlines customer service, and helps you keep customers happy even when you’re short-staffed.

  1. Keep people safe

One of the greatest advantages of online ordering is that you can minimise person-to-person contact to keep your customers and staff safe.

Plus, since customers will be enjoying your food at home, you also save time and money by not having to serve them. There’s also a lot less washing up to be done!

Get your custom online ordering app now

So, are you tired of having to pay eye-watering fees for third-party delivery services? Are you ready to start delivering your customers a more delicious online ordering experience?

Webtex can help you with that! We will work with you to create a custom app just for your restaurant, coffee shop or takeaway so that you can start capitalising on online ordering while there’s huge demand for it.  

Get in touch with us now.

#Futureproof Your Business Today

Click here to learn more about our app development service
Content may be king, but it can be a royal pain getting it right

Content may be king, but it can be a royal pain getting it right

We’ve been living through a digital revolution for the past three decades. Over that time, we’ve learnt a massive amount about digital marketing fairly quickly, but one of the first lessons we learnt still rings true: Content is King.

Content marketing is defined as a strategic marketing approach with an emphasis on the creation and distribution of valuable, relevant and consistent content. Common goals include capturing an audience and driving customer action. Content can come in many forms, from the humble email to the ambitious podcast series. You’ll also find blogs, social media posts, videos, infographics, e-books and many other formats in-between.

While few will dispute that content is the keystone of all marketing, it can be tricky knowing how to make content marketing deliver maximum value for your business. In fact, less than 40% of those who use this approach have a clearly defined strategy.

Read on to find out how you can tap content’s true potential to put your small business on the map and increase customer engagement.

 

How content marketing rewards your business

The first and most important benefit of content marketing is discoverability, or how easy it is to find your business via a search engine. Google loves to see websites being regularly updated with new content and keywords, so keeping your content fresh means your website will be more likely to appear near the top of a search results page and get more attention from potential customers.

The second benefit of content marketing is that it can be used to build trust with customers. This is done by providing helpful information about a topic. When you publish authoritative, well-produced content, you are showing your potential customers that you are an expert in your field.

For these and other reasons, 70% of marketers are actively investing in content marketing.

 

5 Ways to use content marketing

The beauty of content marketing is that there are endless topics and angles to be explored. Here are a few approaches you can try.

  1. Build awareness:
    As a passionate business owner, we’re certain that you could talk about your products and services for hours on end. So, start there! Just be sure to make the content relevant to your customers’ needs, so they see the value of your offering from their point of view. As digital marketing pioneer, Ann Handley, famously said: “Make your customers the hero of your stories.”

  2. Lead the conversation:
    In a whitepaper or podcast series, you can take a thought leadership approach to build credibility and deliver value. Gather together the best and brightest in your industry to discuss industry trends, make predictions for the year ahead or provide innovative solutions to your target market’s pain points.

  3. Share your values and purpose:
    Today’s customers are increasingly values based. Did you know that 71% of customers prefer buying from companies that share similar values? Talking about a cause your business cares deeply about will help you to connect with customers on an emotional level and earn their trust.

  4. Showcase unique features:
    In a blog post or a video, you have more space and time to really show off the unique features of your products and services. You can even create individual pieces of content that delve deeper into the finer details of what you’re offering. Again, be customer-centric and explain how your solutions add tangible value.

  5. Inject personality:
    Creating content is also a great opportunity to reveal the personality of your brand. Whether you’re a quirky young company or an established traditional business, you can reinforce those qualities through your content. Consumers have so many choices at their fingertips these days (thanks to the internet and mobile phones) that it’s essential for businesses to show personality traits which they can identify with or trust.

It's a battle royale for customers’ attention. We can help

As more and more businesses hone their content marketing skills, it’s increasingly difficult to attract and hold your audience’s attention. If you feel it’s time to refine your content or rethink your content marketing strategy, Webtex Limited can help. We’ll guide your business through the ins and outs of content marketing with our expert knowledge and skills, helping you share content with your customers that’s useful, inspiring and memorable.  

Get in touch to chat about your content marketing needs today.

Digital customer touchpoints: More than a crisis survival mechanism

Digital customer touchpoints: More than a crisis survival mechanism

Reaching and serving your customers online and on their mobiles, where it’s safe and convenient, is a long-term success strategy.   

The COVID-19 crisis has transformed the way that customers buy products and access services  across business sectors. Digital touchpoints such as mobile apps and e-commerce platforms have made it possible for customers to buy the things they need, order dinner, send gifts, manage their finances and much more from the convenience and safety of home.

The OECD reports that in the UK, e-commerce’s share in retail rose sharply during the pandemic. This was already growing steadily, from 17.3% to 20.3% between Q1 2018 and Q1 2020; and then shot up to 31.3% between the Q1 and Q2 of 2020.

Another notable trend in this space has been the increased adoption of digital and low-touch activities by people who had never used these channels before the pandemic. For instance, a study by McKinsey found that first-time users were responsible for more than 50% of the increase in online grocery shopping and curb-side collection from restaurants, among other activities.

By stepping up their reliance on – and confidence in – digital channels in this way, customers have allowed companies to stay in business in spite of shelter-at-home measures and contact restrictions. It is vital, however, not to view the shift to digital as a short-term survival mechanism or stop-gap measure to get your business through the crisis.

In 2021 and beyond, customers are likely to maintain the momentum to digital, as they look for safer and more convenient channels for engaging with businesses and accessing goods and services. Going forward, customers expect to be offered more digital touchpoints from the brands they know and trust, as well as the new brands they’re reaching out to. 

What does this mean for your business?

In a nutshell: the shift to digital you perhaps imagined for the future, now needs to become a reality.

If you want to remain relevant and stay in business, let alone build a competitive advantage, you need to offer your customers the choice of virtual shopping and service channels, such as a branded mobile app, an online store and more.

These are safe options during times when people want to avoid travelling to restaurants, grocery stores and other crowded establishments. They are also attractive options for customers who value convenience.  

When you think about it, taking advantage of the strong demand for digital channels now will allow you to expand your customer base and boost sales. And if you make your virtual customer experiences exceptional, you’ll be in an excellent position to earn customers’ loyalty and advocacy – so that digital becomes a successful long-term growth strategy for your business.

Building digital touchpoints is easier than you may think

The good news is that, thanks to the proliferation of readily accessible technologies and digital skills available today, developing digital channels such as apps and websites is easier and more affordable than you may think.

If you’re looking to meet your market’s expectations and remain relevant with a branded mobile app or online shop, the team at Webtex Limited offers custom solutions that are built around your needs, timeline, budget and, most importantly, your customers’ expectations. 

The pandemic has created an upswing in digital adoption among customers and highlighted the value of offering customers safer, contactless services as a long-term retention and growth strategy. If you’re ready to take advantage of the opportunity – and critical need – to offer your customers user-friendly digital touchpoints today, get in touch to discuss your requirements.

Don’t just see this as a matter of survival, but rather an opportunity to delight customers, build a competitive advantage and future-proof your business. 

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Adapt your business for a Post-Covid world with our Digital Customer Touchpoint services