Drive Sales With These 3 Simple Offline Marketing Strategies

Drive Sales With These 3 Simple Offline Marketing Strategies

Over the years, digital marketing has taken over businesses marketing strategies. While your website, social media pages, and more direct forms of digital communications like emailers are still essential, it’s impossible to ignore how saturated the digital space has become – and how much more expensive.

To keep your business competitive, especially in your local community, it’s time to start thinking outside the box and go back offline. Digital marketing has taken over so much of the marketing world that you’d be forgiven for forgetting about offline marketing altogether.

Before you write off offline marketing, remember that it can be a potent tool to connect with new customers and drive sales.

Ways Offline Marketing Can Take Your Business to the Next Level

You’re not just competing with local businesses that offer a similar product or service in the crowded digital space. You’re competing with the entirety of the World Wide Web – and some of those businesses may have larger budgets than yours or be from a totally different country (or even continent).

Offline marketing lets you connect directly with potential customers in your local community, building an authentic relationship that leads them through the sales funnel. Here are some reasons you should consider taking your marketing offline:

  • Small and medium businesses usually aren’t targeting an international audience, so your online marketing may be seen by people who can’t even buy your product or service.
  • A portion of your target audience may not spend much time online, so you’re losing out on these customers by focusing only on digital marketing.
  • Depending on the product or service your small business offers, your customers may want to “try before they buy.” This might mean a free sample, demonstration, or seeing your product up close.

Ready to take your business offline? Here are 3 of our favourite offline marketing methods that are still highly effective in today’s digital world.

1. Reach New Customers With EDDM

EDDM (Every Door Direct Mail) is a popular bulk mailing service that makes it easier for you to reach new customers effectively. In the years before digital marketing, EDDM was sometimes referred to as “junk mail” because recipients would receive handfuls of unsolicited marketing materials every week.

But times have changed. Now that most small businesses have moved the bulk of their marketing online, potential customers are more likely to be inundated with spam emails, pop-up ads, banner ads, and social media ads than they are with EDDM.

To take advantage of EDDM, you must choose the carrier route and create an attention-grabbing postcard. Unlike other direct mail campaigns that can be pricey, EDDM is a low-cost avenue for small businesses looking to make an impact.

2. Form a Partnership with Another Local Business

Find another business in your community with an overlapping customer base and complementary services or products that isn’t directly in competition with you.

This strategy can strengthen both businesses’ brands, reach sales and marketing targets, and help both businesses become exposed to new audiences. Tactics like joint workshops, or perks like discounts and vouchers, can benefit both brands by being able to pool resources, reach a bigger audience, and remain independent.

Here are some examples of complementary services and products:

  • Bakery and florist (think a Mother’s Day or Valentine’s Day campaign)
  • Accountancy firm and law office
  • Car wash and coffee shop (grab a coffee while you get your car washed)
  • Make-up artist and photographer

Finding the right partnership is key to the success of your campaign, so take some time to think about what customers really need that both businesses can answer together.

3. Get into Guerilla Marketing

Small businesses usually don’t have massive marketing budgets, but what you may lack in funds, you can make up for with ingenuity. By using unconventional methods to market your business, you can save on costs and make a memorable impact on your audience.

Here are some great examples of guerilla marketing strategies:

  • Creating wall art, graffiti, or murals in your neighbourhood
  • Sponsoring a local youth or semi-professional sports team
  • Sticker-bombing in strategic locations where your audience is likely to see them
  • Give away free samples
  • Create a pop-up store in an unexpected location
  • Work with an influencer or thought leader in your community

Some guerilla marketing tactics, like creating a graffiti wall or setting up a pop-up store, will require permission from your local government, so make sure to follow the proper protocols, or your business could end up being fined.

Offline marketing isn’t always easy, mainly because businesses have become accustomed to thinking of everything digitally. But, if you’re a business with a small marketing budget and great ideas, you can harness the power of offline marketing to create unforgettable experiences that will raise brand awareness, reach new audiences, and drive sales.

Get in touch with our Marketing Experts today

Take your Offline Marketing to the next level with our team of specialists here
Using Hashtags to grow your business

Using Hashtags to grow your business

Even if you’ve never used one before, you’ve seen hashtags on social media. They’re the words in a post, each beginning with the # sign. They help people that see a Tweet, Instagram post, or Pinterest image to search out more content related to that word or phrase.

While it’s simple enough to feature hashtags in your content, it needs a lot of research and time to do it well. During this article, we’ll outline the benefits of using hashtags to draw in new followers and – of course – increase your profits

What is a Hashtag?

Let’s begin with the fundamentals. A hashtag may be a word or phrase that follows the # sign on social media. The goal of a hashtag in its simplest form is for people that have an interest in your business and content to search for you.

Hashtags are big business. There are Community hashtags that will happen week in week out and year after year. For instance, #ThrowbackThursday (or #TBT) is a hashtag that has been making the rounds for over a decade. In fact, #ThrowbackThursday was started by Sports Illustrated all the way back in 2006!

Hashtags can also be associated with topics or events. For instance, if you’re somebody who owns a landscaping business, you would possibly follow these hashtags:

  1. #Landscaping
  2. #Lawn
  3. #Lawncare
  4. #PropertyMaintenance
  5. #GroundsMaintenance

We additionally saw examples of lawn care and landscaping companies jumping on community hashtags like #SpringAhead as spring is when plenty of people get the urge to sort our gardens in time for summer BBQs and games.

Tips for Finding Relevant Hashtags

One of the top benefits of using hashtags is selecting the correct hashtags to reach your target market. It may be tempting to throw 10 hashtags onto each post, however you’ll do better with well-researched hashtags that are relevant to your business.

Let’s begin with Twitter. When you log into your Twitter account, you’ll see, to the right of your feed, the Trending Topics. This is where you can see what is trending in your area but you can also use the search bar to search for terms that may be relevant to your business.

There are some tools you’ll be able to use to analysis hashtags additionally. These include

A free tool that use can use to find hashtags for Twitter and Instagram

Allows you to manage your social media and helps you find hashtags that are relevant to your business with its ‘Streams’ feature

Is free to use and can help find trending topics that you can use in your business Tweets and Instagram posts

We suggest setting time aside to research hashtags. If you discover somebody that you think may be a decent business association that has used a relevant hashtag, follow them. You will be able to connect with them during a means that helps each of you.

Tips for Using Hashtags

What should you do with the hashtags that turn up in your research? Here are some of the suggestions

  • Find people that is also able to assist you market your merchandise. For instance, say you create custom cake toppers, and you notice a local baker posting photos of wedding cakes with the hashtag “CakeTopper. You send them a DM and ask if you’ll be able to send them a sample topper and – if they find it irresistible – they’ll feature it in one among their posts and use identical hashtag.
  • Look for trending hashtags and discover a way to create them relevant to your business. For instance, if there’s a vacation coming, you’ll be able to use vacation hashtags to sell your merchandise for gifts or to be used at vacation gatherings.
  • Combine hashtags to expand your audience. Maybe you’ve got a brand new service or a brand new product to your lineup. Increasing your hashtag vocabulary will assist you get your social media content ahead of a brand-new audience.
  • Create a custom hashtag for your business. We’d advise against using this concept at first. In several cases, making a brand-new hashtag is also the equivalent of screaming into the void. However, you’ll be able to come back to it & come up with a unforgettable hashtag that helps you differentiate yourself from competitors!

A word to the wise about using hashtags. A lot of big companies have made huge missteps when trying to capitalize on trending hashtags. An Insider article from 2019 highlighted a list of Instagram influencers who promoted themselves using 9/11 hashtags.

Please do not copy them.

Examples of Effective Hashtag Use

Let’s inspect several examples of effective hashtag use. The first is from Kentucky Fried Chicken, that jumped on the #NationalFriedChickenDay train to market its meals. Though they’re a national chain, any regional store that served fried chicken may do the same. Keep your eye out for relevant tags that are trending across the country and use them to your advantage.

An example of a complete that did a good job of making its own hashtag came from Charmin, who launched the #TweetFromTheSeat campaign. The campaign was helped by the fact that Charmin may be a national brand, however the injection of humour into there social media posts may be a good way to urge individuals to listen to your content.

Finally, let’s inspect a hashtag fail that illustrates why it’s thus vital to analyse any “new” hashtag before you are trying it. Once Burger King launched its new low-fat spud, it used a #WTFF hashtag that was meant to face for “What the French Fry.” What they didn’t understand was that #WTFF was already a hashtag – and people 2 Fs stood for various styles of a word that you simply will in all probability guess.

The takeaway is that hashtag selling is extraordinarily helpful for small businesses if you are doing your analysis, opt for hashtags thoughtfully, and don’t try and shoehorn your content into a hashtag once it isn’t acceptable or relevant.

Now, get out there and begin hashtagging

Apple’s Privacy Update – What it means for you

Apple’s Privacy Update – What it means for you

Many iPhone users would’ve woken up this week to the most talked about iOS update in many years – iOS 14.5! Apart from being a privacy first update, what does it mean for your business and will you be able to work around it?

Essentially, the App Tracking Transparency (ATT) framework with iOS 14.5 will shut off a stream of data that app developers, measurement companies, and advertisers have used to link user behaviour across apps and mobile websites – a move that could change the face of the digital ad industry.

The Identifier for Advertisers (IDFA) will be switched off and users will need to grant apps explicit permission to access it. With many apps being updated to allow in-app prompts asking users to track their activity – there will no doubt be a low opt-in rate.

This will be a major blow to targeted advertising which is crucial to the business models of online content such as Facebook, Google, and many news outlets.

Smaller companies that rely on targeted advertising to reach customers and mobile measurement providers which collect and organise app data would like to find it harder, something that Facebook has been talking about with their recent campaign against Apple.

“Digital Adverting Reimagined”

One thing with this update is that Apple is re-imaging the role that advertising plays within its ecosystem by allowing the company to control a users’ app experience and content curation more tightly. On the flip side, it will also allow Apple to push the adoption of its own targeted advertising solution.

While ATT might be the most impactful change to the digital advertising ecosystem, more restrictions around user privacy are in the making, with private click measurement and the end of third-party cookies in Google Chrome, alongside government regulations such as GDPR, all these point to a new privacy-centric era on the horizon.

However, this approach presents a clear problem for advertisers who rely on targeted advertising, and that will make it much harder to create meaningful links between user behaviour across apps and mobile websites in the iOS ecosystem.

These changes will effectively roll back some of the innovations that have been made possible through digitisation, but how can businesses adapt to these new privacy-focused updates?

1. Embrace Privacy Methodologies

When privacy policy changes, many see it as a added expense to invest in new infrastructure, but view it as an opportunity to invest in new and innovative technologies which complies with new legislation.

2. Gimmicks and Workarounds are not a viable solution

As they say – short-term investment leads to longer-term rewards. Investing in gimmicks that find loopholes or workarounds will not help you in the long term, so instead invest in solutions that deliver long term value in the future of digital advertising

3. Transition advertising away from user-centric models

As we enter this privacy-first era, start looking at advertising in a more holistic way. Look at the variations in ad spend and revenue over time to attribute efficiency to channel-specific ad campaigns. This methodology was used by marketers prior to the data influx, so going back to these will help your brand in the long run.

4. Deepen your Understanding of your audience and rely LESS on niche products

Cannot stress this point enough!  Products and services that will feel the impact the most in the loss of identifier-based targeting will be those who target super niche product areas that depend on high rates of monetisation. To understand who you are targeting you need to create personas for your potential buyers or clients and the community they operate in.

Knowing your audience will help you create content and ads that will resonate

“Right Person, Right Time, Right Message”

5. Get Creative

Advertisers should focus on content that resonates with their audience. This will take some adjustment and, in some instances, will not replace the efficiency lost in digital advertising, but it can help you reach the most relevant segment of an audience by penetrating through generic or non-descript advertising from competitors.

Privacy-first is only just beginning, and companies will need to start embracing and innovating on digital platforms to continue to stand out. Getting to grips with your product and your audience will help you create content that is meaningful and relevant.

Need some help in refining your content or digital strategy to remain relevant in a privacy-first world?

Get in touch today with our expert team to learn more about how we can help you
How to find and identify your audience online

How to find and identify your audience online

Knowing that your customers are lurking somewhere on the internet, but not knowing exactly who they are or where they’re hiding is a maddening but all too common experience for anyone making their way in e-commerce.

Fortunately, there are some very basic steps you can take to radically improve your chances of figuring out who your audience is and where to find them.

Let’s break it down

Who is your Audience?

As a wise man once said: incredible marketing sent to the wrong person is ten times worse than terrible marketing sent to the right person. Understanding your target market is therefore the first port of call when it comes to effective digital marketing.

A good way to start breaking down your audience is by demographic and psychographic markers, or put simply: by type and by interest. We can use demographics to get us in the right ballpark and psychographics to help us to refine





Geographical location


Education level


Income level


Marital status


Employment status


For instance, if you are trying to sell skateboarding equipment, you probably want to make sure you’re appearing more regularly in the search results of urban youth (demographic) with an interest in underground music and extreme sports (psychographic), than say, the search results of retired military personnel (demographic) who are passionate about the Royal Family (psychographic).

Having bracketed your audience in terms of their type and interests, you can then focus on their so-called ‘pain points’. I.e., what is their problem and how can you solve it? Asking the right kind of questions about the needs of your audience at this stage will help you to clarify your own value proposition and accurately imagine exactly who it is you are trying to reach. 

Once you have nailed down your audience profile comes the next most important thing: figuring out where and how to find them

Finding your People

By far the best place to seek your audience nowadays is on social networks. On platforms such as Facebook, people literally self-aggregate according to interest group. Theoretically, as a marketer, you simply need to tap into the relevant groups with the right content and you will attract customers.

However, Facebook is just one of many online platforms, and may not necessarily be the best for identifying the clients for your specific business. Instagram, Twitter, Pinterest, and LinkedIn all have distinct user profiles but are all potential goldmines when it comes to finding pre-qualified leads. Understanding the difference between social networks is therefore essential.







Largest social media network in the world

32 million users in the UK

17 million UK users

29 million UK users

11 million UK users

55 million users in the UK alone

Visually oriented and geared towards lifestyle

More urban, educated user base compared to other social networks

Professional, highly educated, mostly urban audience

More female users who tend to be affluent and educated

Older user base (broadly speaking)

Slanted towards younger female, users

More male users

B2B user base



It is also important to understand what each social platform offers its users and to allow that to guide your marketing decisions. For instance, Facebook has an incredibly broad base of users looking for all types of product, whereas LinkedIn is overwhelmingly geared towards professionals searching for B2B goods and services.

Therefore, if you are looking to find new clients for a restaurant, Facebook is probably a better place to focus your efforts than LinkedIn. On the other hand, if you are marketing legal services, LinkedIn maybe your best bet.

Just one more thing – search engine optimisation (SEO)

Up until this point, everything has been about how you can find your audience. SEO is what allows your audience to find you. While SEO is a vast and potentially complicated subject, it essentially comes down to this: having an up-to-date, mobile-friendly website that contains original and relevant content.

Other strategies that can improve how well your website ranks for SEO are as follows:

  • Deliberately feature keywords that people in your target audience will use when searching for a business like yours
  • Make sure you have reliable information about your business online and good reviews on review site such as Yelp
  • Include a regularly updated blog with content that is relevant to your industry
  • Include backlinks connecting your website to other relevant webpages

Identifying your audience and developing strategies to reach them is not a straightforward process and will definitely require you to experiment and fine-tune your efforts. However, once you start to crack the code, it will only become easier to pull in new clients organically without having to actively search for them.

What’s up next?

We are here to help you connect with the right customers, in all the right ways. For more expert insights you can act on, read Digital Discourse – the digital marketing guide for businesses just like yours. We bring you all the need-to-know advice on all aspects of promoting and growing your brand online. Don’t skip a beat, subscribe today.
Bite into bigger profits with your own online ordering app

Bite into bigger profits with your own online ordering app

People may be sheltering at home, but they still need to eat. Did you know that UK delivery orders skyrocketed by almost 400% in the last few months of 2020? (In case you were wondering, that extra zero is not a typo!)

If you own a restaurant, coffee shop or takeaway and you aren’t taking orders online, now is the time to remedy that. The good news is, there’s a simple solution – one that will allow you to keep your kitchen open, your customers safe and satisfied, and your business going. We’re talking about a custom online food ordering app, freshly made just for you.

The best thing about having your own online ordering app? You don’t have to rely on third-party delivery partners, who can charge as much as 30% commission on your sales. A custom app, on the other hand, is quick to build, easy to manage and it allows you to keep your profits for your business.

Here are 5 excellent reasons to get your own food service app:

  1. Be at your customers’ fingertips

The fact that we’re all glued to our phone screens these days isn’t exactly news. It’s where we get our entertainment, stay connected to friends and, most importantly, it’s where we shop – including for food. According to news website Business of Apps, food delivery revenue in the UK rose from around £3.4 billion in 2019 to £4.2 billion in 2020. You can also get a slice of that big money by investing in a custom app that works on any device.  

  1. Save on third-party fees

Have you ever tried one of the third-party food delivery apps, only to find out that you didn’t actually make as much as you thought you would? That’s because third parties tend to charge a substantial commission on any meal or drink ordered through their platform. As we mentioned, this can range up to 30% of your revenue. During a time when profit margins are already thin, you don’t need another company eating into them!

  1. Take your brand into your own hands

If something goes wrong with an order on a third-party delivery app, a customer is 35% more likely to blame the restaurant than the delivery partner.

Running your own ordering and delivery platform allows you to take greater control of the experience. You can make sure that the food arrives hot and is delivered with a smile.

Adding a unique element to the process – say, putting your delivery drivers in shirts and bowties – will also stick in your customers’ minds and hopefully make them keep on ordering.

  1. Your app works your way

If your business can’t bear the cost of setting up its own delivery service, an online ordering app can still be a valuable asset. You can always customise the app to your restaurant’s capabilities.

You could, for example, opt for click and collect services. These appeal to a wide range of customers such as those who are on the move, short on time, or just don’t want to be put under the pressure of making a food selection and getting in their order face-to-face.

You can also build a function into your app that enables table service ordering in your pub or restaurant. This reduces your reliance on printed menus, streamlines customer service, and helps you keep customers happy even when you’re short-staffed.

  1. Keep people safe

One of the greatest advantages of online ordering is that you can minimise person-to-person contact to keep your customers and staff safe.

Plus, since customers will be enjoying your food at home, you also save time and money by not having to serve them. There’s also a lot less washing up to be done!

Get your custom online ordering app now

So, are you tired of having to pay eye-watering fees for third-party delivery services? Are you ready to start delivering your customers a more delicious online ordering experience?

Webtex can help you with that! We will work with you to create a custom app just for your restaurant, coffee shop or takeaway so that you can start capitalising on online ordering while there’s huge demand for it.  

Get in touch with us now.

#Futureproof Your Business Today

Click here to learn more about our app development service